Stanton Atkins & Dosil Publishers
Selling Canada: The Story Behind Three Great National Campaigns
New Release
September 2011
BOOK DETAILS:192 pages
Over 100 illustrations,
including photographs,
ephemera, and maps.
8.5 x 9 inches
HARDCOVER: $45.00 CND
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It has been said that a nation is a group of people who share the same illusions about themselves. This book is a further investigation of that aphorism. The book examines how images of Canada were marketed to encourage immigration, participation in the war effort, and tourism.
This process of “selling Canada” to Canadians and to outsiders generated a wide variety of visual materials evoking dominant images of the country, images that did not always, or even very often, match reality. Instead they matched an idealized version of Canada: a Canada of fruitful farmland and happy families, of loyal soldiers and supportive women, of stupendous scenery, wide open spaces, picturesque native people and colourful, well-integrated ethnic groups. This naive version of Canada papered over many of the social problems that disturbed the country.
